![]() Ginsburgh, V., Ortuño-Ortín, I., & Weber, S. How english is evolving into a language we may not even understand. Cambridge: Cambridge University Press.Įrard, M. Linguistic anthropology: Language as a nonneutral medium. Talking up China: An analysis of China’s rising cultural power and global promotion of the Chinese language. Gramatica Castellana, Madrid: Libreria y Casa Editorial Hernando, 1931.ĭing, S., & Saunders, R. Cambridge: Cambridge University Press.ĭe Nebrija, A. Hackensack, NJ: World Scientific.Ĭurtin, P. The tongue of the tiger: Overcoming language barriers in international trade. Cambridge: Cambridge University Press.Ĭremer, R., & Willes, M. Dynamics of language contact: English and immigrant languages. International Review of Economics and Finance, 11(3), 265–275.Ĭlyne, M. Trade and the adoption of a universal language. Institute for the Study of Labor, IZA DP No. The economics of language: An introduction and overview. West Nyack, NY, USA: Cambridge University Press, 2003.Ĭhiswick, B. Geolinguistics, geopolitics, geostrategy: The case of French. Academy of Management Review, 29(4), 593–616.Ĭhaudenson, R. When Mickey loses face: Reconceptualization, semantic fit, and the semiotics of foreignness. Cambridge: Cambridge University Press.īrannen, M.-Y. Contact languages: Ecology and evolution in Asia. The colonial origins of comparative development: An empirical investigation. Integrating international business and trade theory with sociolinguistics and language economics this paper argues that native English speakers will face a disadvantage in twenty firsts century due to their English dependency and Confucius Institutes may help young native English speakers overcome this emerging disadvantage.Īcemoglu, D., Johnson, S., & Robinson, J. Given lower levels of foreign language-learning in the Anglophone world and increasing numbers of multilingual non-native English speakers, native English speakers may see their advantage disappear. As the educated world learns English, personal advantage may shift away from the native English speaker toward those speaking English plus other languages. ![]() But within the dynamics of this development lie the seeds of a disadvantage for native English speakers. Supply can be seen in these English-language goods, the use of English in institutional settings, the robustness of this language, and an increasing supply of English speakers through learning English as a second language. English “demand” includes institutional demands and individual demands for language to achieve better employment and enjoy English-language goods. English has developed into a global lingua franca in business, culture, education and diplomacy. Advantages of speaking English as a native speaker have been discussed and debated widely. ![]()
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